World Mother Initiative
Branding & Custom Web DesignIt was the deepest honour to work with Lisa Lestander to bring her World Mother Initiative vision to life…
Lisa and I worked together to create a beautifully elegant and simple Brand identity and translated that to a Squarespace website that she can now easily evolve as her heart work grows.
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Lisa has a clear mission — to initiate and inject the New Consciousness from within human bodies, to ignite a new, supreme vibration from within the cells which in its turn creates a new physical reality for all of life.
On a physical level that looks like creating containers (groups, individual mentoring, concerts) where she explores a new fabric of existence and through which the evolutionary force can come through and work in and through those called into this work at this time.
Lisa is a musician, mentor, guide and co-traveller on the path of discovering a new way of being human. She is the founder of World Mother Initiative.
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We worked together over several months to explore the way that World Mother Initiative wanted to be expressed visually and energetically.
Throughout the process Lisa got clearer on the offerings themselves and we felt that the essence of the brand was that of purity and clarity, which is why we chose the typography and colours intentionally to reflect this.
Once we had created the Brand Guidelines we built a Squarespace website that included a space for her music to be heard, a free automated sequence to deliver a beautiful piece of her heART work to those who wished to receive it and a foundational space for the Brand to evolve and grow from.
What we have created together feels soothing, grounded and calm, together with magical and mystical which really captures the soft beauty in Lisa’s offering.
“Working with Lauren was so much more than creating a website.
What touched me most was her ability to bring something that was largely intangible and unseen into form. Through our process together, the essence of my offering became clearer to me.
Creating the website became part of the process of discovering what this work actually is - what it wants to express, how it wants to be experienced, and what its essential transmission is.
The process felt gentle, spacious and deeply nourishing, while at the same time being clear, grounded and beautifully structured.”
Lisa Lestander, World Mother Initiative