This is a weaving of teachings, live workshops, self study elements and the power of collective gathering to birth something that truly feels like home to you.

⋙ Online Portal

Each week you will receive access to a set of short and sweet videos to guide you through each part of the process. You will be given strategic steps for you to take action on but of course these are open to your creative interpretation.

⋙ Live Weekly Session

Every Wednesday we will gather in online circle for 90 minutes to explore the weekly process, spend some time taking action alongside eachother, as well as offering an open space for questions and feedback from each other and myself.

⋙ Support, Accountability & Community

There will be an a private group on WhatsApp where you can receive feedback and accountability from within the group AND support each other as you journey through the creative process.

This is more than just the ‘look’ of your Brand… this is about the feel.

At the end of this journey you will have had the opportunity to spend valuable time with your heart and soul work, and truly listened to the transmission it is asking of you.

You will have been guided down a pathway to create the elements needed to infuse into your marketing — whether that is on your website, printed materials, social media graphics, Substack, or any other channel you use to communicate your work.

This is not just a course, this is a journey with the unseen parts of you that are bursting to be expressed. It is a holding, a cauldron of magic, an alchemical experience turning seeds of ideas into something tangible and real.

This is for you if…

• You would like to build a Soul Brand (logo, colour palette, visual identity) that feels like home.

• You are in the process of birthing, or rebirthing your business or Brand, or wish to create the visual elements for a new body of work within your existing structures.

• You want to devote time and space to anchor deeply into the transmission and essence of the work and creations that is longing to come to form.

• You would like gentle support and guidance as to the ‘how’ when it comes to choosing typography and aesthetics to represent your visions. 

• You wish for accountability and cheerleading alongside other heart and soul lead creatives and space holders.

• You desire to create a beautiful container for your heart and soul work to be transmitted, with space for it to evolve and expand over time.

Week 1 - Excavate

Unearthing the Essence

We will be diving into the depth and foundations of your heart work through potent questions and explorations. You will receive a Questionnaire to take time with in order to get beneath the surface and uncover exactly what visions and ideas are waiting to be brought earth-side.

Week 2 - Inspire

Gather & Collect

This week we will be playing with all that inspires you and creating a beautiful Soul Mood Board that captures the feelings of your Brand. This is playful and fun and helps us visually connect to the essence of your heart work to provide perfect ground for the next steps of the process.

Week 3 - Colour

Exploring the tone

Using all that we have gathered already we will begin to thread together the aesthetics of your brand through a carefully curated colour palette. Colour has a huge impact on how your Brand is received, so this is a vital step in helping to capture the attention of your soul community.

Week 4 - Words

Typography that tells

In this week we will look at all the ways you can express the name and visual representation of your Brand through typography. The fonts you choose will help transmit your message and together we will explore what truly speaks to you and your audience.

Week 5 - Aesthetics

Elements that anchor

To enhance your Brand aesthetics in this week we will look at all the other ways we can pull together the way your Brand speaks to the world using symbols, textures, imagery, illustrations and other artistic ways to help people recognise and anchor to your Brand mission and message.

Week 6 - Expression

Bringing it all together

In this final week we will pull all of your assets together to create your own set of Brand Guidelines, plus look at ways you can use your aesthetics in marketing channels such as newsletters, social media, websites and more, as well as unveil your heart work to the world.